Instagram stories were utilized to announce weekly product launches & restocks.
Evergreen content was used to promote TKEES timeless collection of core footware.
Influencer campaigns, such as the #wearfromhome campaign, were utilized to showcase how the TKEES community styled their TKEES around the globe.
And user generated content was used to supplement ongoing campaigns, promotions and community from the hashtag #WhereEverYouGo