![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/14a0e17f-b858-4af0-9f5f-9773c7e221a1_rw_3840.jpg?h=5caef4507119dc61389d79dbb6fd75a8)
Instagram stories were utilized to announce weekly product launches & restocks.
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/88e1831a-b9ad-4aa3-8660-de034679472e_rw_1200.jpg?h=d9b24df6d8e83ad39edfdf5db482538b)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/69d0a6b3-5020-4733-94c3-16684c0af61b_rw_1200.jpg?h=a325a3c2f4fee13ae1ede122a23f02ff)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/cdcdba2e-f99f-446d-9b67-4bad24e934be_rw_1200.jpg?h=f230a537f493ee8ba1d620d67c487b1a)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/ac8c37e6-23a6-452c-b1fd-da323cb9a883_rw_1200.jpg?h=d9b63920da2ff543f70863fe6f11e080)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/2247e91b-5794-4e37-993e-85576c91950a_rw_1200.jpg?h=569e061fec5ff0b20e82c9b4d68c62dc)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/6b144145-c4d7-473b-89ea-ffc73a544dd5_rw_1200.jpg?h=aef596d76dac77a934638f2749a666a8)
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Evergreen content was used to promote TKEES timeless collection of core footware.
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/43455a77-8c36-4e53-93e1-358174fa334b_rw_1200.jpg?h=15ff28204ff052b0219303e03c277988)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/6faaea98-7d04-406c-8cd7-ca0cf7bb98dc_rw_1200.jpg?h=5457d706e54a753001164ae3c88ab050)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/73824cbc-cabf-4003-b86c-3269b00fa142_rw_1200.jpg?h=640331e61034fd8e574caa6141526478)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/de5a21fd-ca90-4c23-aed4-6fff22e3dad8_rw_1200.jpg?h=807a7127da9f1208f099bd050d98102b)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/d992bc44-f1ff-4e4b-9c9e-4f26b73c1c71_rw_1200.jpg?h=5e6369b0e65ea4e3bee59ff32404b6a6)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/3f67b2e0-74e6-4ee9-a27a-799245e43c69_rw_1200.jpg?h=10fea40d1de4b333b6162c74536f00f4)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/2fb4e598-113e-4257-89b0-52a9e6dfe7b2_rw_1200.jpg?h=72c434998953e5e7479ad0322a3158e7)
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Influencer campaigns, such as the #wearfromhome campaign, were utilized to showcase how the TKEES community styled their TKEES around the globe.
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/0efe7d81-3560-4d00-92f1-97c11ddf1ae4_rw_1920.gif?h=3c68b275481f776c489e00794b84f8f8)
And user generated content was used to supplement ongoing campaigns, promotions and community from the hashtag #WhereEverYouGo
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/e8465c28-bff7-4f18-a6ae-ee0bf9a95781_rw_1200.jpg?h=9ce9425179733e937e8606973ad21deb)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/79995092-a6b0-4012-82d1-c15b63927817_rw_1200.jpg?h=95efa39968119bef8d882140acd62c95)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/f12d84ce-6810-4898-af9d-5420ee7ae73d_rw_1200.jpg?h=f655e724e99d9e911e106510612f2418)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/74ed3338-8abf-4036-9bc5-1d104331c0b8_rw_1200.jpg?h=0ab016a20f68a8f7684b638955c5e5d3)
![](https://cdn.myportfolio.com/4db3ffa5-0f72-44ff-ab7d-e95a6ad9de99/2cb70422-25cd-4816-96cc-ee59c746c39c_rw_1200.jpg?h=3b003faeb8887779d88ba15d42c69d9e)
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