The Waffle Collection

At TKEES I worked on a number of notable campaigns, one I'm most proud of being The Waffle Collection. The second collection in TKEES line of apparel was launched in March of 2020. I photographed this collection only a few days before the stay-at-home order was in place for Ontario. To highlight the imagery I created a series of concepts for ads including the below graphic. I also designed a series of social stories that we posted throughout the campaign.

In addition to product photography, I created product videos that we could use on our site and re-purpose the content for use in ads and social media stories.

Below is a series of social stories I designed as part of the Waffle Collection Launch.

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